Creative Producer (Remote)
We are a global online platform focused on self-development, health, and emotional well-being. Our courses and live sessions feature renowned experts in yoga, meditation, dance, singing, and more.
We are looking for someone who will take ownership of static creatives in performance advertising and help scale profitability.
We are looking for someone who will take ownership of static creatives in performance advertising and help scale profitability.
NewMindStart.com is an international marketplace that brings together over 300 educational programs in yoga, dance, singing, meditation, and other wellbeing practices. Millions of people around the world improve their health and quality of life with us.
At NewMindStart, we create online longevity programs in English that help people live longer, happier, and healthier lives. With 300 active programs and hundreds of thousands of clients, we operate across international English-speaking Tier-1 markets — including the USA, the UK, Australia, and Europe.
Our fully remote team of 60 professionals works from all over the world, united by the mission to make wellbeing and longevity accessible to everyone.
At NewMindStart, we create online longevity programs in English that help people live longer, happier, and healthier lives. With 300 active programs and hundreds of thousands of clients, we operate across international English-speaking Tier-1 markets — including the USA, the UK, Australia, and Europe.
Our fully remote team of 60 professionals works from all over the world, united by the mission to make wellbeing and longevity accessible to everyone.
Role & Responsibilities:
- You are responsible not for the number of creatives, but for the profit they generate.
- The main metric is monthly net profit of your segment. The number of creatives is just a consequence.
- KPI: achievement of the planned net profit — the target is tens of thousands of dollars per month.
- You understand how much profit each creative and bundle brings, calculate its contribution to P&L (ROAS/ROMI, profitability, CAC/CPA).
What You’ll Do:
- Lead the static creatives direction with a focus on net profit.
- Generate hypotheses, formulate hooks, and turn the essence of our online courses into high-converting banners.
- Plan and conduct A/B tests, track plan vs. actual results, and make data-driven decisions.
- Manage analytics: funnel, CTR/CVR, CPA, ROAS, profitability; attribution and each creative’s contribution.
- Collaborate with the production team to adopt working mechanics from video creatives.
- Work closely with our media buyers.
Who We’re Looking For:
- Proven case of launching campaigns (Meta ads) that generated net profit in the tens of thousands of dollars per month.
- Personal responsibility for creative or segment profitability (individual KPI for profit/ROMI, not production volume).
- Strong understanding of performance advertising: metrics, test design, and interpreting results.
- Ability to see the product through the audience’s pain points and desires, and turn that into a compelling hook.
- Skill in packaging a product into a single static frame that grabs attention instantly.
- Understanding of static format limitations — and the ability to use them as advantages.
- English level B2+ (you’ll work with an English-speaking audience and context).
Conditions:
- Remote work, 5/2 schedule.
- Large English-speaking market, fast growth cycles.
- Strong team, clear processes.
- 20 paid vacation days per year + sick leave.
- Feedback, training, and career growth opportunities.
To Apply:
- Please send a short case report describing how you achieved net profit in the tens of thousands of dollars per month using static creatives — what hypotheses and tests you ran, what worked/didn’t, and why.
- Attach 2–3 examples of winning static creatives with above-average “lifespan” and budget, showing how they became a pattern for future ideas.
- Describe your personal role and decisions. If you’re under NDA, you can provide ranges and relative figures instead of exact numbers.